How To Optimize Your Website’s Usability

Any time you are looking at website design, functionality is equally as vital as having great content. Even the most informative, well-written content is wasted if nobody can navigate your website to find the right content. Countless webmasters make the mistake of concentrating on exclusively creating a vibrant, artistic design, giving little thought as to How to optimize your website’s usability.


Good Web Design for Your Website’s Usability

At Wealthy Affiliate you will learn good web design, which features user-friendly navigation, easy-to-read content, fast-loading articles and a helpful search function. When each of these features is taken care of, then you can shift your attention to including illustrations or photos and also other artistic touches to the page.

Readability is among the most often ignored elements in terms of website usability. One of the primary mistakes site owners make is publishing long, unbroken blocks of text. To optimize readability, paragraphs should be limited to two or three sentences. This makes it easy for your visitors to quickly scan your page and find the content they are looking for.learn_affiliate_marketing_basics

Here are 6 things Wealthy Affiliate recommends that make up a quality page or post:

(1) Smaller paragraphs

(2) Separate your ideas with HEADING tabs (h3 or h4)

(3) Black or dark grey text on white background

(4) Use conversational speak

(5) Use a captivating headline

(6) Use relevant images!

Easy Reading Easy On the Eyes

Another element that decreases readability is selecting the wrong background color for your website. White text on a black background is extremely difficult to read. It’s the same for brightly colored backgrounds in shades or yellow, blue, red or green. Keep things as easy on the eyes as possible, your written content needs to be presented as black text on a white background. You can integrate colors in other areas of your website. Simply leave the area behind the text alone.

The major element of website functionality is navigation. When your visitors aren’t able to find the information they are looking for quickly, they will leave your site. For this reason it’s extremely important to design a user-friendly navigation system that clearly features your best content. Don’t make the mistake of using elaborate menus that require time for your visitors to figure out. Instead, present well-labeled links to your articles that will help your visitors quickly get where they want to go.


Incorporating an easy-to-use search function is also vital. Many visitors don’t have time to poke around on your site looking for content. They want to be able to quickly search and find the information they need. The easier you can make it for them, the more satisfied your visitors will be.

Keep Loading Time Short

Finally, it is important to keep your page loading time as short as possible. If it takes more than a few seconds for your content to load, your visitors may click away to another page. Optimize images to keep their files sizes small. Avoid using elements such as Flash or large-scale graphics whenever possible. Keep the code of your site clean, avoiding any unnecessary elements that can bog down your pages. If you use a content management system, try to limit the number of plugins that you use. Each plugin you activate can significantly slow your site’s loading time.

By designing your site with a focus on usability, you can help your visitors quickly and easily find the information they need. Artistic elements can add a lot to your page, but the real design work lies in creating a site that is uncomplicated to use.

Here is a link to one of the lessons at Wealthy Affiliate about creating a scalable friendly site.

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